Some time ago, I reviewed Dell’s XPS 13, then the Chromebook 13 and was quite impressed. The Infinity display was beautiful and the raw materials used to create the chassis were a solid compliment to what was already a standout machine. A short time ago, Dell released the latest iteration of the XPS 13, this time with a 2-in-1 design but that may not have been the most compelling announcement.
Dell has launched a new pilot program which places them at the head of the pack in a specific area of green manufacturing and retail, ocean plastics packaging at the commercial-scale. Dell is using recycled plastics collected from waterways and beaches to be used in the new packaging tray for that new 2-in-1 XPS 13. “I have been in supply chain and operations for twenty years, and this is the first time my 10-year-old daughter has gotten excited about what I do,” said Kevin Brown, Chief Supply Chain Officer, Dell. “This new packaging initiative demonstrates that there are real global business applications for ocean plastics that deliver positive results for our business and planet. We look forward to working across industries for broader impact.” The computer giant will begin using the ocean plastics packaging beginning April 30th and include educational information on its packaging to raise global awareness and action on ocean ecosystem health solutions, an area of shared interest between Dell, its Social Good Advocate, Adrian Grenier and the Lonely Whale Foundation.
To further this awareness, Dell has worked with Grenier and the Lonely Whale Foundation to create a virtual reality experience, videos and the infographic above. For more info on that VR experience, you can go here and connect with the Lonely Whale Foundation. You can also check out the video below to find out more about what part Grenier played in helping Dell, you can check out the video below.